Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains what cookies are, how we use them on the NeuroPrism MX website (neuroprismmx.com), what types of cookies we employ, and how you can manage your cookie preferences. This policy complies with applicable Mexican regulations and Google Consent Mode v2 standards.
1. What Are Cookies?
Cookies are small text files that websites store on your device (computer, tablet, or mobile phone) when you visit them. They allow the website to remember your actions and preferences over a period of time, so you don't have to reconfigure them every time you return to the site or browse between its pages.
2. Types of Cookies We Use
On our website, we use the following cookie categories:
Strictly Necessary Cookies
Essential for the website to function. They include consent cookies that store your cookie preferences. These cookies do not require your consent and are always active.
Analytics Cookies
Help us understand how visitors interact with our website by collecting information anonymously and in aggregate. We use Google Analytics 4 (GA4) for this purpose. These cookies are only activated after obtaining your explicit consent.
Advertising Cookies
Used to display relevant ads based on your interests. We use Google Ads for this purpose. These cookies include the ad_storage, ad_user_data, and ad_personalization categories, and are only activated with your consent.
3. Google Consent Mode v2
Our website implements Google Consent Mode v2, an advanced consent management system that allows Google services (Analytics and Ads) to adapt their behavior based on user privacy preferences. This means that:
- By default, all analytics and advertising cookies are disabled until you grant your consent.
- When you accept cookies, the selected categories are enabled (analytics_storage, ad_storage, ad_user_data, ad_personalization).
- When you reject cookies, Google uses aggregated and anonymized data models instead of individual cookies, respecting your privacy.
- Your choice is stored locally in your browser and applied automatically on future visits.
4. How to Manage Your Preferences
You can manage your cookie preferences at any time through the cookie banner that appears when you first visit our site, or by clicking the "Cookie Preferences" link in the footer. You can also configure your browser to block or delete cookies, although this may affect the site's functionality.
5. Cookie Duration
The cookies we use have different validity periods. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a specified period or until you manually delete them. Google Analytics cookies have a default duration of up to 2 years.
6. Changes to this Policy
We may update this Cookie Policy at any time to reflect changes in our practices or applicable regulations. The last updated date will be indicated at the beginning of this document.
7. Contact
If you have questions about our Cookie Policy or the use of cookies on our site, you may contact us at info@neuroprismmx.com.